About 5 years ago, Harley-Davidson unveiled its “LiveWire” project, which was put in place to develop a prototype all-electric motorcycle.  It appears that time has come. On January 30, 2018, during Harley-Davidson, Inc.’s quarterly earnings call, it was announced that Harley-Davidson will begin the production of an all-electric motorcycle.  During the earnings call, the President and Chief Executive Officer of Harley-Davidson, Matt Levatich, told listeners that “It’s an active project we’re preparing to bring to market within 18 months,” and added that “the EV market is in its infancy today and we believe it will drive excitement into our sport globally in both traditional and nontraditional spaces.”  Harley-Davidson evidently will spend $25 million to $50 per year over the next several years on electric motorcycle technology with the goal to be the world leader in the electric motorcycle market.  So, Harley-Davidson is planning that in mid-2019 you could be test driving this yet unnamed electric motorcycle and be comparing it  to a Street Rod, a Soft Tail Deluxe, a Roadster, etc.  No word yet on what that electric motorcycle would cost you.

Gary Poole – North Carolina Motorcycle Accident Attorney “On the Side of Those Who Ride”

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